AI Insights · Timothy · July 2025
Top 5 Personal Finance Apps in Kenya: Q2 2025
Explore the performance of Kenya's top personal finance apps in Q2 2025, with insights on downloads, revenue, and active users.
In the second quarter of 2025, the personal finance app landscape in Kenya provided some intriguing insights, courtesy of Sensor Tower data. Here’s a closer look at the top five apps in this category.
YNAB from You Need A Budget LLC demonstrated a fluctuating revenue pattern, peaking at about $177 in mid-May. Downloads were relatively stable, with a notable increase to 149 in the last week of June. Active users climbed steadily, reaching 338 by the quarter's end.
Splitwise experienced a decline in revenue towards the end of the quarter, starting at $108 and ending at $52. Weekly downloads varied, peaking at 169 in early June, while active users saw a dip mid-quarter but recovered to 354 by June 30.
Wallet - Daily Budget & Profit from BudgetBakers s.r.o. maintained a consistent download rate, reaching a high of 267 in early June. Revenue peaked at $102 during the same period. The app saw a steady increase in active users, reaching 764 by the end of June.
Money Manager (Remove Ads), published by Realbyte Inc., showed a stable download rate, peaking at 337 in early June. Revenue remained fairly consistent, with slight fluctuations, while active users grew significantly, reaching 2341 by the end of the quarter.
Spendee Budget App & Planner from Cleevio s.r.o. had modest download numbers, increasing to 89 by the end of June. Revenue saw a decline early in the quarter but showed recovery signs towards the end. Active users consistently increased, reaching 103 by the last week of June.
For more detailed insights, visit Sensor Tower's platform to explore these trends further.
